Bent Image Lab collaborated with the millennial investing firm SoFi on a series of motion vignettes meant for multiple uses. Using a combination of CGI and Live Action, these highly art directed videos highlight why SoFi is a great choice for money management.

BIL sat down with the SoFi team and came up with visual metaphors that show all the weird things people do, like drink fermented tea, ride razor scooters, & check up on their ex via social media.

“It was an unique process to talk about all the weird stuff people accept as normal, and how investing is in the same category.” said director Joshua Cox, adding “collaborating with the client directly at this level gave us an extra investment in the imagery and story.”

The result is a series of stylized, pop art inspired and social media infused videos that can be rearranged and edited to convey a variety of aspects of the company’s needs. These vignettes have been used successfully across multiple platforms, like Facebook, customer mailers, banner ads and print.