CREA
CAMPAIGN
Using mechanical dioramas set against pop colored backgrounds, this campaign for The Canadian Real Estate Association (CREA) features practical effects that show what happens when you don’t use a realtor.
Look Development
Behind the Scenes
“We wanted to create a visual language that juxtaposes kitsch nostalgia with a modern, minimalist sensibility. ” – Solomon Burbridge, Director
“Our goal was to make everything happen in camera, with as little post production as possible. Things had to look good and also work on cue. ” – Greg Arden, Art Director
